Overview
This workshop is designed for professionals in marketing, communications, and customer-facing roles who want to achieve greater marketing impact.
In four hours, you’ll learn to create audience-focused content, improve visibility in AI-driven search and recommendations, and build momentum in your local market, while always focusing on maintaining quality, brand consistency, and responsible use of business data.
Attendees will learn how to
- Optimise content and website for AI discovery
- Build a reusable “brand voice” pack.
- Develop a Custom GPT workflow that reflects a consistent tone of voice and writing structure
- Generate on-brand audience-focused marketing content variations (social, email and article drafts)
- Build a content calendar using AI tools, incorporating themes, hooks, repurposing ideas, and strategies for local visibility
- Explore how to map customer journeys and tailor messaging to each stage (Segmentation)
- Gain hands-on experience with AI-powered metrics dashboards that turn data into decisions
- Draft a basic chatbot knowledge base and conversion flow
- Apply momentum-building hyper-local marketing actions
Learning Outcomes
- Implement repeatable AI workflows (prompts, templates, and a content calendar) to reduce time spent drafting and planning for marketing and communications tasks.
- Align messaging to objectives, customer stages and channel fit using practical strategy frameworks
- Use AI to produce content variants tailored to different customer segments and personalisation ideas without compromising brand consistency
- Track and interpret marketing metrics to turn performance into decisions and next actions.
Cost Support
Support may be available through RBPN. For more information, please contact Sandra Crone at sandra.crone@nelsontasman.nz prior to Monday 9 November.
To attend/be eligible for co-funding the customer must meet the following eligibility criteria:
- Has less than 50 full time employees
- Have an NZBN
- Must be the business owner or person in a key management role, i.e senior managers, in the business.
- Must register on the RBP Platform and have a discovery meeting with the region’s Growth Advisor.
Standard cancellation policy applies to paid events/workshops/courses (unless otherwise stated on event listing). Cancellations must be received 7 working days prior to the event. Cancellations after this time and ‘no shows’ on the day will be charged the full invoice amount. Substitutions are permitted if you can no longer attend.
