A hands-on half-day in Blenheim for anyone who has to market a business, even if marketing isn’t your job title.

The tools keep changing and reaching people is harder than it was. On top of that, more people now ask AI for a recommendation before they ever reach your website. Miss that, and you lose customers before they even know you exist. This half-day gives you a practical way in, with something to show for it by lunchtime.

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Who it’s for

Business owners, marketing and comms people, and anyone in a Marlborough business who ends up doing the marketing: the posts, the newsletters, the website. You don’t need to have done AI for Business or any other workshop first. No AI experience needed either. If you’ve already had a play with ChatGPT or similar you’ll move a bit faster, but that’s all.

What we’ll cover

• Optimise your content and website so AI search and recommendations pick you up
• Build a reusable brand voice pack so everything you put out sounds like you
• Set up a Custom GPT that drafts social posts, emails and articles in your tone and structure
• Map how customers find and choose you, so your message fits each stage
• Put together a content calendar with local visibility built in
• Read AI dashboards that show what’s working and what to do next
• Draft a simple chatbot that can answer customer questions and point them to a sale
• Keep your business data safe while you do it

Details

Friday 4 September 2026, 9.00am to 1.00pm. Marlborough Chamber of Commerce, Level 1, 6/8 Scott Street, Blenheim. $260 + GST, or $230 for Marlborough Chamber members.

About the presenter

J Norness is a fractional AI Officer working with businesses across New Zealand and Australia, and a volunteer lead trainer for the Nelson AI Sandbox. He has trained more than 1,100 people in the past two years, from sole operators to executive teams. His sessions are hands-on, vendor neutral and free of hype.