Four hours on your own marketing. You build a brand voice pack, set up a ChatGPT Project that drafts in your voice, plan a content calendar, and work on how your business shows up when people ask AI for a recommendation.
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You set up your brand voice once, then use it on every post, email and article.
You start by writing down how your business sounds, as a brand voice pack you can reuse. Then you set up a ChatGPT Project, a workspace that holds your voice pack and instructions, so every draft you start there comes out in that voice and the same structure.
From there you put it to work on your own marketing:
J keeps the focus on quality and brand consistency the whole way through, and on which business data is safe to put into AI tools.
It's hands on, and you work on your own business from start to finish. No hype and no sales pitch. We are a not-for-profit with no software to sell.
People who write, plan or sign off the marketing for a business.
Open to Chamber members and non-members.
You write the posts, emails and newsletters, and you want a faster way to a good first draft.
You answer the same customer questions every week and want them answered well every time.
The marketing sits with you, alongside everything else. You want a system you can keep up.
Each of them sounds a bit different, and you want everyone sounding like the same business.
“Practical focus, great ideas, excellent speaker, interactive with the participants”
“Great hands on practice and very welcoming presenter - easy to ask questions”
“So great, finding actual tools that can help me build, organise and streamline my business”

Endevo Founder
J is a fractional AI Officer working with businesses across New Zealand and Australia, and a volunteer lead trainer for the Nelson AI Sandbox. He has trained more than 1,800 people in the past two years, from sole operators to executive teams. His sessions are hands-on, vendor neutral and free of hype.
Modern room, morning tea provided
Three things to have ready on the morning.
Phones and tablets won't do for this one.
A free account works. Check your login opens on the laptop you're bringing.
Your website address and a few recent posts, emails or newsletters. Your brand voice pack is built from them.
This workshop is run with the Nelson Tasman Chamber of Commerce. You register and pay through the Chamber.
Yes. Chamber members pay $350 + GST. Non-members pay $450 + GST.
Some businesses can get support through the Regional Business Partner Network. To be eligible you need to:
Talk to Sandra Crone at the Chamber, sandra.crone@nelsontasman.nz, before you register.
No. Projects work on a free ChatGPT account. If you do a lot of drafting on the day, you may hit the free plan's usage limits.
The Chamber's cancellation policy applies. Cancel at least 7 working days before the workshop. After that, or if you don't come on the day, you're charged the full invoice amount. You can send someone else in your place.
Not on the day. Remove names and personal details first, and check your organisation's AI rules. We cover responsible use of business data in the session.
No. We are a not-for-profit with no software to sell. If a tool is wrong for a job, we will tell you.
$450 + GST, or $350 + GST for Chamber members. Four hours, in person and hands on. Bring your laptop and some of your own marketing.
Nelson AI Sandbox provides AI education and information only. We do not provide professional advice. AI tools may produce inaccurate, biased or inappropriate outputs and may raise privacy, confidentiality, intellectual property, security and compliance risks. Users are responsible for assessing suitability and legality before using any AI tool, workflow or output. Liability is excluded to the maximum extent permitted by New Zealand law.