Start here In-person · Nelson

AI in Marketing & Communications

Four hours on your own marketing. You build a brand voice pack, set up a ChatGPT Project that drafts in your voice, plan a content calendar, and work on how your business shows up when people ask AI for a recommendation.

Price
$450 + GST Chamber members $350 + GST
Length
4 hours in person, hands on
Mon 23 Nov 2026
NelsonMahitahi Colab
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Can't make these dates?

Register interest
Book now · Mon 23 Nov (opens in a new tab)
In person, hands onYour own laptop, help in the room throughout
Free follow-up sessionIncluded, at the Sandbox, if you get stuck afterwards
6,500+ people taught400+ organisations. 98% would recommend us

What you'll do

You set up your brand voice once, then use it on every post, email and article.

You start by writing down how your business sounds, as a brand voice pack you can reuse. Then you set up a ChatGPT Project, a workspace that holds your voice pack and instructions, so every draft you start there comes out in that voice and the same structure.

From there you put it to work on your own marketing:

  • On-brand drafts for social, email and articles, with versions for different audiences.
  • A content calendar with themes, hooks, ideas for reusing what you've already made, and ways to get seen locally.
  • Your customer journey mapped out, with the message that suits each stage.
  • A first knowledge base for a website chatbot, and the flow its conversions follow.
  • Changes to your content and website that help AI search tools find and recommend you.
  • Hands-on time with AI-powered dashboards that turn your marketing numbers into decisions.
  • A short list of local marketing actions to keep the momentum going.

J keeps the focus on quality and brand consistency the whole way through, and on which business data is safe to put into AI tools.

It's hands on, and you work on your own business from start to finish. No hype and no sales pitch. We are a not-for-profit with no software to sell.

You leave with

  • A brand voice pack you can reuse.
  • A ChatGPT Project set up to draft in your brand's voice and structure.
  • A content calendar with themes, hooks and ideas for reusing content.
  • Prompts and templates that cut the time you spend drafting and planning.
  • Messages matched to your customers' stages and the channels they use.
  • A way to read your marketing numbers and decide what to do next.
Book now (opens in a new tab) Mon 23 Nov · $450 + GST

Who it's for

People who write, plan or sign off the marketing for a business.

Open to Chamber members and non-members.

Marketing and communications staff

You write the posts, emails and newsletters, and you want a faster way to a good first draft.

Customer-facing roles

You answer the same customer questions every week and want them answered well every time.

Owners and senior managers

The marketing sits with you, alongside everything else. You want a system you can keep up.

Several people write for your business

Each of them sounds a bit different, and you want everyone sounding like the same business.

What participants say

“Practical focus, great ideas, excellent speaker, interactive with the participants”
Tanya, May 2026
“Great hands on practice and very welcoming presenter - easy to ask questions”
Steph, June 2026
“So great, finding actual tools that can help me build, organise and streamline my business”
Claire, April 2026
4.5/5average value rating, all NAIS workshops
97%said it met their expectations
216survey responses, 2026

Who's teaching

J Norness

J Norness

Endevo Founder

J is a fractional AI Officer working with businesses across New Zealand and Australia, and a volunteer lead trainer for the Nelson AI Sandbox. He has trained more than 1,800 people in the past two years, from sole operators to executive teams. His sessions are hands-on, vendor neutral and free of hype.

Where

Mahitahi Colab

Modern room, morning tea provided

Address322 Hardy Street, Nelson 7010
ParkingStreet parking only

What to bring

Three things to have ready on the morning.

01

Your laptop, charged

Phones and tablets won't do for this one.

02

Your ChatGPT login

A free account works. Check your login opens on the laptop you're bringing.

03

Some of your own marketing

Your website address and a few recent posts, emails or newsletters. Your brand voice pack is built from them.

Before you book

Who do I book with?

This workshop is run with the Nelson Tasman Chamber of Commerce. You register and pay through the Chamber.

Register through the Chamber

Is there a Chamber member rate?

Yes. Chamber members pay $350 + GST. Non-members pay $450 + GST.

Can I get co-funding?

Some businesses can get support through the Regional Business Partner Network. To be eligible you need to:

  • have fewer than 50 full-time employees
  • have an NZBN
  • be the business owner or in a key management role, such as a senior manager
  • register on the RBP platform and have a discovery meeting with the region's Growth Advisor

Talk to Sandra Crone at the Chamber, sandra.crone@nelsontasman.nz, before you register.

Do I need a paid ChatGPT plan?

No. Projects work on a free ChatGPT account. If you do a lot of drafting on the day, you may hit the free plan's usage limits.

What if I can't make it after registering?

The Chamber's cancellation policy applies. Cancel at least 7 working days before the workshop. After that, or if you don't come on the day, you're charged the full invoice amount. You can send someone else in your place.

Can I use customer information?

Not on the day. Remove names and personal details first, and check your organisation's AI rules. We cover responsible use of business data in the session.

Are you going to sell me something at the end?

No. We are a not-for-profit with no software to sell. If a tool is wrong for a job, we will tell you.

Next date: Monday 23 November. Mahitahi Colab.

$450 + GST, or $350 + GST for Chamber members. Four hours, in person and hands on. Bring your laptop and some of your own marketing.

Register through the Chamber (opens in a new tab) Booking through the Nelson Tasman Chamber of Commerce
Book now (opens in a new tab)